Lightweight displays support Ontario PCs’ hefty fundraising

9 January 2012

Two flexible digital displays from NanoLumens were recently installed for an Ontario Progressive Conservative (PC) Party Greater Toronto Area (GTA) dinner, which ended up breaking the party’s own fundraising records.

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‘Magic mirror’ surprises Mississauga shoppers

22 December 2011

Toronto-based ad agency DDB Canada recently configured a fitting room mirror in Mississauga, Ont., to display attractive firemen through a variation of ‘augmented reality’ technology. The out-of-home (OOH) advertising effort was part of the ‘Styled to Surprise’ campaign for Pennington’s, a women’s fashion retailer.

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Poster prototypes unveiled for TTC advertising

12 December 2011

Pattison Outdoor Advertising and Onestop Media Group have celebrated the beginning of their 12-year partnership with the Toronto Transit Commission (TTC) by unveiling life-size examples of new poster frames to be installed in subway stations. A ‘City in Transit’ launch event was held in November, marking the first month of Pattison’s contract to sell ads…

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Coquitlam rec centre finds Audience for digital signage

28 November 2011

The Poirier Sport and Leisure Complex in Coquitlam, B.C., is using the Audience software platform from Capital Networks, based in Markham, Ont., to support its recently installed digital signage network. Owned by the city, the integrated ice and aquatic recreational centre is using the signs to keep visitors informed with general facility information, daily listings…

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Information stationed at airport display zone

24 October 2011

As part of a corporate rebranding project, the Greater Toronto Airports Authority (GTAA) has introduced a stand-alone information kiosk centre at Pearson International Airport, designed by ZAS Architects and engineered, fabricated and installed by Eventscape. The 83.6-m2 (900-sf) structure, housed in the airport’s main terminal building, includes aluminum display boards, a free-standing canopy supported by…

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Bacteria boards redefine ‘viral marketing’

26 September 2011

To advertise this month’s release of Contagion, Warner Bros. Canada commissioned two signs specially made with live bacteria, which gradually grew to spell out the movie’s title in storefront windows on Toronto’s Queen Street West.

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Montreal mural honours Oscar Peterson

26 September 2011

A new mural was unveiled in Montreal on September 15 in honour of Oscar Peterson, the world-renowned Canadian jazz musician who died in 2007 at the age of 82. The piece is positioned opposite the park already named for him.

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Digital signage takes off at Vancouver Airport

12 September 2011

The Vancouver International Airport has expanded the use of digital signage throughout its facilities. The network now includes flight arrival and departure information displays, gate information screens, wayfinding displays and entertainment screens, for a total of approximately 1,300 digital signs installed throughout Canada’s second busiest airport. The expansion follows the signing in June 2009 of…

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West Vancouver previews new transit shelters

8 August 2011

The district of West Vancouver has partnered with Pattison Outdoor, a national out-of-home (OOH) advertising firm, to design new bus shelters, which are planned for construction this summer and installation in the fall. The deal will provide 30 new shelters, with the local government receiving a percentage of revenue from ad sales. Over the span…

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More GraphixWalls installed at Union Station

8 August 2011

Trans-Lux recently provided eight new amber GraphixWall display units for GO Transit’s train and bus facilities at Toronto’s Union Station, the busiest transportation hub in Canada. The electronic light-emitting diode (LED) displays, which post train departure information at the bus and track levels, join more than 100 other GraphixWalls already installed for GO throughout the…

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