Astral Out-of-Home is adding 11 digital billboards to its national portfolio, bringing the total to 83, and has signed a representation agreement with RCC Media for static ads in the Greater Toronto Area (GTA).
Installation of the new digital boards has begun, with gradual rollouts planned through the first quarter of 2016. There will be seven added in the GTA, three in the Montreal area and one in Calgary. Astral also operates digital billboards in Vancouver and Edmonton.
Meanwhile, Astral will represent the static boards owned by RCC on a national level.
“Our local expertise and Astral’s sales capabilities will be beneficial to both parties and our clients,” says Tony Romanelli, president and co-founder of RCC.