Cirque du Soleil shines in glasses-free 3-D display

Montreal-based Cirque du Soleil has celebrated the fifth anniversary of Love, its Beatles-themed show at the Mirage Hotel in Las Vegas, Nev., by unveiling a three-dimensional (3-D) digital display that does not require viewers to wear special glasses. Installed in the Mirage’s lobby, the 1.3-m (52-in.) ‘autostereoscopic’ display is the result of a new joint…

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Eventscape designs ‘number one’ condo sales centre

Toronto-based Eventscape has engineered, fabricated and installed a range of signage and other design components for a high-rise condo project’s sales centre at one of the country’s busiest intersections. The sales centre opened this spring in anticipation of Great Gulf Homes’ One Bloor mixed-use tower, which will be built on the southeast corner of Toronto’s…

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Design unveiled for new home of Sam’s signs

Toronto’s Ryerson University has revealed the architectural designs for its new student learning centre, which is planned to house the famous, heritage-designated signs of Sam the Record Man, the defunct music store it is replacing. Designed in part by Toronto-based Zeidler Partnership Architects, the eight-storey, 14,443-m2 (155,463-sf) learning centre will be built on the corner…

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Coffee shop keeps streetcar passengers alert

Grinder Coffee in downtown Toronto is using a wall-mounted digital sign to help keep customers aware when the next streetcar is arriving. The café, which opened last year on Main Street, serves Montreal-style bagels and coffee to many waiting Toronto Transit Commission (TTC) riders. The screen uses real-time updates to show them when the next…

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Plumbers and mechanics raise video wall

At its new global headquarters, the International Association of Plumbing and Mechanical Officials (IAPMO) has installed a liquid crystal display (LCD) array to help showcase its initiatives around the world. The video wall, comprising six 1.2-m (46-in.) LCDs manufactured by NEC, displays a world map to demonstrate the organization’s sphere of influence, including its various…

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Montreal restaurant introduces touch-screen tables

Now open in downtown Montreal, iBurger is a new fast-food restaurant where customers can order their food and drinks directly by interacting with customized, high-tech ‘touch menu’ tables. The restaurant’s owners, Alexandre Maher and Frank Roche, reportedly spent a year developing the tables, which are similar to other restaurants’ Microsoft Surface systems and Apple iPad…

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LED wall scores at NHL Heritage Classic

Light-emitting diode-based (LED-based) panels were assembled to construct a 10.4 x 18.3-m (34 x 60-ft) video wall for the 2011 Tim Hortons National Hockey League (NHL) Heritage Classic, which was held on February 20 at McMahon Stadium in Calgary. The panels’ supplier, GoVision, shipped them to Calgary from Arlington, Texas, where they had been used…

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Valentine’s Day made sweeter by chocolate billboard

A confectioner in Japan celebrated Valentine’s Day by unveiling a gigantic fibreglass-reinforced plastic (FRP) billboard in the shape of a chocolate bar adjacent to its factory. Meiji Seika Kaisha produces milk chocolate and other sweets in Takatsuki, about halfway between Kyoto and Osaka, and its factory sits near the Japan Railways (JR) Tokaido Line and…

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Digital signs double up at Montreal-Trudeau Airport

Astral Out-of-Home has expanded its advertising network at Montreal-Trudeau International Airport with the addition of 80 vertically oriented digital signs. The 1-m (40-in.) portrait-mode panels, now referred to as AeroVertical digital faces, were previously installed by Bell Canada throughout the airport, in both pre- and post-security zones. Astral, meanwhile, had installed 100 landscape-mode screens in…

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OOH ads provide warmer shelter

Just in time for sub-zero winter temperatures, an out-of-home (OOH) ad campaign for Caribou Coffee’s hot breakfast sandwiches transformed three bus shelters into giant toaster ovens to help waiting passengers feel warmer. Marketing agency Colle+McVoy came up with the idea, which combines digitally printed graphics depicting Caribou’s new Daybreaker sandwiches with electrically powered ceiling-mounted heating…

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