OOH ads provide warmer shelter
Just in time for sub-zero winter temperatures, an out-of-home (OOH) ad campaign for Caribou Coffee’s hot breakfast sandwiches transformed three bus shelters into giant toaster ovens to help waiting passengers feel warmer. Marketing agency Colle+McVoy came up with the idea, which combines digitally printed graphics depicting Caribou’s new Daybreaker sandwiches with electrically powered ceiling-mounted heating…