OOH ads provide warmer shelter

Just in time for sub-zero winter temperatures, an out-of-home (OOH) ad campaign for Caribou Coffee’s hot breakfast sandwiches transformed three bus shelters into giant toaster ovens to help waiting passengers feel warmer. Marketing agency Colle+McVoy came up with the idea, which combines digitally printed graphics depicting Caribou’s new Daybreaker sandwiches with electrically powered ceiling-mounted heating…

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LEDs illuminate path for Calgary airport expansion

Calgary International Airport is installing light-emitting diodes (LEDs) for wayfinding and other purposes as part of a massive facility upgrade, with a new international concourse scheduled for completion by 2015. CP Lights of Kingston, Ont., is providing a variety of LED products from Victoria-based Carmanah Technologies, including solar-powered blue airfield lights (example pictured), sign lights…

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