OOH ads provide warmer shelter

14 February 2011

Just in time for sub-zero winter temperatures, an out-of-home (OOH) ad campaign for Caribou Coffee’s hot breakfast sandwiches transformed three bus shelters into giant toaster ovens to help waiting passengers feel warmer. Marketing agency Colle+McVoy came up with the idea, which combines digitally printed graphics depicting Caribou’s new Daybreaker sandwiches with electrically powered ceiling-mounted heating…

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Digital signage powers Mississauga museum

14 February 2011

Canada’s first Sikh multimedia museum opened recently in Mississauga, Ont., with touch screens allowing visitors to navigate through hundreds of hours of video, audio, graphics, text and animation content.

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LEDs illuminate path for Calgary airport expansion

14 February 2011

Calgary International Airport is installing light-emitting diodes (LEDs) for wayfinding and other purposes as part of a massive facility upgrade, with a new international concourse scheduled for completion by 2015. CP Lights of Kingston, Ont., is providing a variety of LED products from Victoria-based Carmanah Technologies, including solar-powered blue airfield lights (example pictured), sign lights…

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