Optimizing sign lighting systems

January 25, 2012

While light-emitting diodes (LEDs) have become a popular technology for sign illumination, due to their efficiency, longevity and performance, they have not yet succeeded other types of light sources in all mainstream applications. Box signs, for example, are still waiting for LEDs to become the new standard.

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Measuring the advantages of dynamic retail displays

January 24, 2012

According to iSuppli, a market research firm, shipments of digital signage displays to the retail sector are expected to triple by 2013, compared to 2011 numbers. This is an encouraging forecast during a time of economic uncertainty.

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Convergence in the DOOH market

January 21, 2012

For some time, digital out-of-home (DOOH) was considered a discrete, narrow niche business, far removed from other forms of advertising. That assumption is now changing dramatically, with DOOH increasingly becoming part of cross-media marketing campaigns.

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