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Optimizing sign lighting systems

While light-emitting diodes (LEDs) have become a popular technology for sign illumination, due to their efficiency, longevity and performance, they have not yet succeeded other types of light sources in all mainstream applications. Box signs, for example, are still waiting for LEDs to become the new standard.

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Convergence in the DOOH market

For some time, digital out-of-home (DOOH) was considered a discrete, narrow niche business, far removed from other forms of advertising. That assumption is now changing dramatically, with DOOH increasingly becoming part of cross-media marketing campaigns.

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