As one of Canada’s largest and most storied cultural institutions, the Canadian Broadcasting Corporation (CBC)/Radio-Canada had a wealth of content to showcase in 2011 when the time came to celebrate its 75th anniversary.
According to iSuppli, a market research firm, shipments of digital signage displays to the retail sector are expected to triple by 2013, compared to 2011 numbers. This is an encouraging forecast during a time of economic uncertainty.
For some time, digital out-of-home (DOOH) was considered a discrete, narrow niche business, far removed from other forms of advertising. That assumption is now changing dramatically, with DOOH increasingly becoming part of cross-media marketing campaigns.
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