Broadsign welcomes new board member

AMI Entertainment CEO Michael Maas has joined the board of directors at Broadsign. Photo courtesy Broadsign

Out-of-home (OOH) marketing technology developer Broadsign has announced AMI Entertainment CEO Michael Maas has joined its board of directors and will play an influential role in conversations that shape the future of the business.

In addition to his role on the board, Maas currently sits at the helm of AMI and its subsidiary NSM Music, Ltd., and chairs the board of Vengo Labs. He previously served on the board of directors for the Digital Place-based Advertising Association (DPAA).

Maas brings a wealth of knowledge to Broadsign, with experience spanning advanced computing, mergers and acquisitions, marketing and communications, and OOH advertising through AMI’s global network of OOH inventory spanning 30,000 locations.

Previously Maas has held senior leadership roles at Microsoft and IBM, consulted for technology firms, and has been CEO at gaming companies in both the U.S. and UK. He holds a Bachelor of Science (BS) in electrical engineering from the University of Notre Dame and a Master of Business Administration (MBA) from Harvard Business School.

“I’m a huge believer in the power of out-of-home advertising. Through continued programmatic transformation and technical innovation, it’s a force that I expect will only grow stronger and more relevant in today’s changing world,” said Maas. “Broadsign has an enormous role to play in that narrative, as it’s quickly becoming the glue that holds all the major players and technologies in the OOH industry together. Burr and team have built a world-class company, and I am honoured to join them to help chart future success.”

Burr Smith, Broadsign CEO and chairman of the board, said he has always admired Maas’ ability to “steer companies in the right direction before they even realize it’s where they should be heading.”

“He’s a strategic player, whose input and expertise in OOH will help drive us to a more prosperous future,” said Smith. “Maas is incredibly well-versed in the OOH industry, and its programmatic maturation, and brings a unique perspective to the team that will challenge us to think differently. We’re thrilled to welcome such an incredible asset to the board.”

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