Pattison Outdoor Advertising has been awarded a multi-year advertising program with Nieuport Aviation Infrastructure Partners (Nieuport Aviation).
Nieuport Aviation is the owner and operator of the passenger terminal at Billy Bishop Toronto City Airport and the agreement will take place in September.
“We are very excited about this new partnership which adds The Billy Bishop Toronto City passenger terminal to our portfolio of airport concessions across the country,” said Pattison Outdoor’s vice-president and general manager Brian Rodkin. “It is a strategic investment in our offering to advertisers, providing them with the unique opportunity to scale their share-of-voice across all 15 of Pattison airports.”
Commercial director for Nieuport Aviation Jason Attard addedZ: “After a rigorous competitive process, we are pleased to have an organization with the experience, professionalism, and reach of Pattison Outdoor as our new out-of-home (OOH) advertising partner in the terminal.”
Pattison offers a range of classic and digital formats located throughout the passenger terminal, including opportunities for unique placements and dominations across the terminal’s check-in, security, domestic and transborder lounges, and arrivals areas, with new digital displays coming in the fall.