Wowing the crowds
People often ask Richart how his shop transitioned into providing vehicle wrap education and training. “We entered a wrap contest and won in several categories,” he said. “That got us noticed by the marketing team at Roland DGA.”
Today, Digital EFX Wraps provides hands-on vehicle wrap demonstrations at major trade shows including the International Sign Association (ISA) Sign Expo and Specialty Graphic Imaging Association (SGIA). The company also leads Roland’s comprehensive ‘Born-to-Wrap’ workshops, which are designed for new wrap business owners and installers and provide a thorough overview of the vehicle wrap process along with tips for running a successful business. These sessions also provide attendees with pointers for getting the most out of their wide-format digital printing equipment for vehicle wrap and graphics applications.
“My father used to think we were crazy for teaching people what we learned through experience,” said Richart. “But the industry is growing each year, and we enjoy sharing what we know with those who are just getting started.
The best part about providing this training is having former students come up to you several years later and tell you how successful their businesses have become,” he said. “Some of them are much bigger than we are today. It’s beyond rewarding.”
Ginny Mumm is a freelance consultant for digital inkjet printer/cutter provider Roland DGA. For more information, visit