An extended partnership between Clear Channel Europe and Broadsign will enable media buyers to tap into Clear Channel’s 3000-plus digital out-of-home screens in the UK via Clear Channel LaunchPAD. Clear Channel’s UK out-of-home (OOH) inventory is now available via more than 30 omnichannel and OOH demand-side-platforms (DSPs) integrated with the Broadsign Reach supply-side-platform (SSP). The…
Captivate, North America’s location-based digital video network, launched Captivate Windowfront, a state-of-the-art media product that transforms vacant urban building fronts into digital out-of-home screens. Captivate Windowfront, a sales representation partnership with FrontRunner Technologies, combines Captivate’s ad sales expertise with FrontRunner’s projection technology to deliver large-format digital advertising solutions at scale within major Canadian urban centres….
The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB), a source of Canadian OOH market insights for its advertiser, media owner, and programmatic tech-stack members, has welcomed INEO Solutions Inc. as its newest place-based member. COMMB approved the Vancouver-based company’s membership and verified the methodology INEO uses for calculating average weekly impressions captured by its digital…
By Casey Binkley No one can argue that as consumers took to their couches during the pandemic, things did not look good for Out-of-Home (OOH) advertising. However, consumers quickly adapted, finding enjoyment and a break from routine, in being outside. Once vaccines and summer arrived, streets began to fill up and feel livelier. In the…
Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company, announced the launch of a partnership with Stingray, the leading global music, media, and technology provider, according to a company press release. The integration of Stingray’s proprietary streaming media player into Hivestack’s suite of supply side technology will allow for digital…
VENDO Media has announced an exclusive sales representation of Directwest’s Outdoor Digital assets across Canada, except within the province of Saskatchewan. Directwest also announced exclusive sales representation of VENDO Media’s Outdoor Digital assets within the province of Saskatchewan.
GroupM Singapore has announced a partnership with Montreal-headquartered Hivestack, a leading global programmatic digital out of home (DOOH) ad tech company. The deal will allow clients of GroupM agencies (Mindshare, MediaCom, Wavemaker, Essence and m/SIX) and their outcome media specialist, Xaxis to programmatically activate digital OOH inventory in Singapore.
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