Montreal-based marketing platform Hivestack and global web provider Yahoo have partnered to connect their technologies and enable programmatic digital-out-of-home (pDOOH) cross-channel media campaigns worldwide.
Through the partnership, Yahoo’s omnichannel demand-side platform (DSP), will be integrated into Hivestack’s supply-side platform (SSP). This will allow Yahoo and its clients to access Hivestack’s premium global digital-out-of-home (DOOH) inventory through real-time bidding (RTB) transactions via open exchange and private marketplace (PMP) deals.
“The evolving pDOOH landscape has created numerous opportunities for brands, agencies, and media owners to leverage the channel to drive meaningful and measurable connections with audiences across the globe,” said Bruno Guerrero, chief operating officer at Hivestack. “We are thrilled to have the opportunity to integrate with the Yahoo DSP to facilitate seamless, efficient experiences for omnichannel marketers to transact across DOOH programmatically, providing access to premium global DOOH inventory and data.”
Advertisers and agencies can immediately access Hivestack’s global DOOH inventory through the Yahoo DSP.