Large-format print service provider (PSP) PNH Solutions, in partnership with PSP Epic Imaging, recently delivered updated immersive branding solutions at Best Buy stores nationwide.
PNH and Epic Imaging provided the retailer with custom-built wall-mounted and standing silicone edge graphic (SEG) fabric lightboxes in 15 stores across Canada. The back-lit installations, which ranged in size from 610 x 127 mm (24 x 5 in.) to 4.9 x 2.7 m (16 x 9 ft), were printed on dye sublimated tension fabric, and advertised departments, products, and brands. The lightboxes were an ideal choice for the retail environment, as the visuals could quickly and easily be swapped out with every seasonal campaign.
The two firms oversaw every stage of production in-house, from project management to printing, sewing, and manufacturing the frame assembly and lighting.