To break through the clutter and integrate in a fast-paced digital future, lighting/light boxes can have a dramatic and lasting impact and be extremely cost effective as corporate purse strings and budgets are tightened.
DSA Phototech, which manufactures light-emitting diode (LED) and fluorescent lightboxes, frames, ballasts, menu boards and digital signage enclosures, has appointed Ed Panconi chief operating officer (COO).
When customers approach a storefront, one of the most important questions for the retailer is: what do they see? Do they see the brand? Do they see the merchandise? Do they see the front windows and what is displayed in them?
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