DSA Phototech, which manufactures light-emitting diode (LED) and fluorescent lightboxes, frames, ballasts, menu boards and digital signage enclosures, has appointed Ed Panconi chief operating officer (COO).
When customers approach a storefront, one of the most important questions for the retailer is: what do they see? Do they see the brand? Do they see the merchandise? Do they see the front windows and what is displayed in them?