Toronto-born storyteller and artist Robert Young has partnered with out-of-home (OOH) advertising company Pattison Outdoor to unveil his latest ‘Unmask Fear’ campaign featured in multiple provinces across Canada.
The campaign is set to run on digital billboards this summer until September 6. The inspiration behind Young’s artwork comes in the wake of protests that have been taking place around the world as the calls for racial equality grow louder.
“There has been unprecedented tragedy and tribulation locally, nationally, and globally this year,” said Young. “These challenges call for storytelling that delivers positive messaging to inspire right action and provide the balance necessary for both change and healing.”
Young and Pattison Outdoor had previously collaborated for the 2015 Pan Am and Parapan Am Games held in Toronto.
“Young is a gifted photographer and storyteller,” said Bob Leroux, vice-president and general manager of national sales at Pattison Outdoor. “I’m pleased we are able to reunite and showcase his creativity in our larger-than-life formats. When Young shared his most recent photo—a self-portrait with the words ‘Nothing to Fear but Fear itself’ on the mask—I was awestruck and knew we had to share this dynamic and inspiring message.”
The large-scale OOH exhibit is currently featured in major cities including Toronto, Calgary, Ottawa, and Vancouver.