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Office DOOH goes bilingual for Ottawa

Captivate, which operates a digital out-of-home (DOOH) advertising network in North American office towers’ elevators and lobbies, has officially expanded in Ottawa with the addition of bilingual content on more than 40 screens.

Both English and French messages will run simultaneously on new screens added across the city. Captivate first reached Ottawa last year with agreements for six towers.

“We have worked strategically to add top-tier buildings throughout the continent and offer more compelling features to their tenants,” says Barb Huggett, general manager (GM) for Captivate in Canada. “We are expanding our footprint within commercial real estate and creating new opportunities for advertisers.”