Cineplex Digital Media (CDM) has launched a data-driven, machine-learning software platform that optimizes digital signage.
The software, Flex SmartEngine, allows brands to leverage data in their physical stores to deliver the right content to the right audience at the right time, automatically optimize campaigns to get the highest return on investment (ROI), and ultimately drive business.
“With SmartEngine, our clients save time and effort over manual playlist creation, and can be confident the content on their in-store digital signs is personalized for their customers in real-time,” said Fab Stanghieri, executive vice-president and managing director for media at Cineplex, an end-to-end digital experience agency.
Some of its features include:
- The machine-learning engine provides business insight to monitor and measure a brand campaign’s effectiveness and also recommends new content types that can perform better.
- It leverages clients’ own (first-party) data like point-of-sale (POS) transactions, loyalty and member history and also allows for a range of second and third-party inputs, weather, time, and local market information.
- It can leverage CDM’s Flex Experience Platform content management software (CMS) and is also inter-operable with other prevalent CMS solutions.
The solution has been field-proven within Cineplex’s theatres for almost a year, and piloted with one of Canada’s largest financial institutions.