- Competitive advantage
In a tight-knit marketplace, it is imperative to advertise that one’s company has a digital signage solution and yet focuses on its core competencies. Again, end users will look at this in the right light—the organization is aware of the market demands and has reacted appropriately with digital expertise. This can serve as a huge competitive advantage by transforming how organizations operate and making them more agile, efficient, and effective overall.
Perception plays a crucial role. How an organization differentiates itself versus the competition with its “message to the market” is often the biggest factor for its success.
- Speed to market
First in, wins. Decreased speed to market gives the competition an upper hand even with an inferior product. In a world of “on demand,” companies and consumers want products and services “now” or in the shortest time frame possible.
Companies can often develop a reputation for their lack of speed to market—being “followers” instead of market leaders, which ultimately affects their bottom line. Working with the right digital signage partner can have a reverse effect and paint the business’ reputation in a positive light.
- $20-billion-plus market
The market is predicted to surpass $30 billion by 2025. The next wave of competition and market entrants is right around the corner as Fortune 500 companies to self-employed individuals have a grasp at a piece of the pie.
The digital signage market is still fragmented when it comes to default organizations of choice and this, perhaps, will continue based on the sheer number of players.
Today, a large number of AV and IT companies are unaware their own legacy customers are talking about their digital needs behind their backs because they believe they have no solution to offer.
Putting it all together
It has been observed that IT and AV companies are initially resistant to outsource to the digital signage market, but gradually develop a steady stream of interest and a model that flourishes and builds lasting, often two-way partnerships.
Done correctly, the AV company outsourcing its digital signage opportunities to a solutions provider can be a huge benefit to the same company and the AV leads they take on. This explains the blurred lines of AV and digital.
The two most important factors in the overall digital signage outsourcing equation are content build and technology. The custom creative (content) for any network must align with the goals and objectives of the network.