When discussing the feasibility of repurposing Midas’ existing pylon sign, Lululemon was adamant about maintaining its current brand standards, which challenged TDH Experiential Fabricators to find the balance between the old and the new.
With all the many brands and different messages bombarding one’s life, it is not surprising that people have learnt to tune out from the majority of them. However, one marketing medium that remains hard to ignore is channel letters (also known as built-up letters). This illuminated signage, used to display a brand name or logo on the side of a building, in a shopping mall, or at a trade show, continues to help companies stand out from the crowd and attract customers.
Premium Outlet Collection EIA needed larger-than-life signage to capture consumers’ attention. PM Signs, with offices in Edmonton, Calgary and Saskatoon, was hired for the job, which entailed more than 300 signs in total.
As channel letters are highly customized signage products, specifying their design can become an information-intensive process. It can be helpful for sign shops to refer to a ‘fast-track’ guide to some of the most common options and configurations, as follows.
