New research from the University of Waterloo highlights the prominence of kid-focused marketing displays for unhealthy food and beverages across Canada, as well as how the efficacy of their advertising techniques has affected children’s health.
In the booming cannabis industry, Garden Variety’s new Winnipeg store is lighting up the dispensary scene. With its sleek fixtures, woodgrain-textured interiors, and friendly environment, the shop exudes a functional yet luxe vibe.
Warwick Printing, a full-service printing company, recently installed a huge storefront wall graphic to promote a new Sephora store in Park Place Mall in Lethbridge, Alta., using Drytac ReTac products.
When discussing the feasibility of repurposing Midas’ existing pylon sign, Lululemon was adamant about maintaining its current brand standards, which challenged TDH Experiential Fabricators to find the balance between the old and the new.
With all the many brands and different messages bombarding one’s life, it is not surprising that people have learnt to tune out from the majority of them. However, one marketing medium that remains hard to ignore is channel letters (also known as built-up letters). This illuminated signage, used to display a brand name or logo on the side of a building, in a shopping mall, or at a trade show, continues to help companies stand out from the crowd and attract customers.
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