National CineMedia has launched NCMx, a data-driven technology platform for moviegoers which provides data, insight, and an analytics platform to connect brands with audiences in theatres as well as on digital screens before and after attending movies, according to a company press release.
Marketers can leverage NCMx to execute audience-matching against geographic, behavioral, and contextual targets on a big screen, according to a news report from Digital Signage Today.
NCMx gives brands a full view of recent consumer behavior with performance metrics to refine campaign plans and generate a return on their advertising investment.
“Declining audiences on linear TV and the extensive cord-cutting driving streaming, especially among ad-skipping, younger audiences, has forced clients to look for alternative options,” Scott Felenstein, NCM’s president, sales, marketing, and partnerships, said in the release. “Movie theaters continue to attract and capture the undivided attention of this highly desirable 18 to 34-year-old audience en masse. With NCMx, cinema is now more targetable, measurable, and accountable than ever before, offering brands highly customized, hard-to-reach audience segments with clear business outcomes.”