Transit ads

Kelowna transit ad contract extended

May 5, 2015

Out-of-home (OOH) advertising firm Lamar has renewed its transit ad contract with the city of Kelowna, B.C.—allowing it to place ads on the interior and exterior surfaces of Kelowna Regional Transit buses—for an additional five-year term, which will begin on June 1.

Bixi Montreal expands OOH advertising

April 29, 2015

In Montreal, Astral Out of Home has renewed its agreement to manage the Bixi bike-sharing system’s network of out-of-home (OOH) advertising faces—which have increased from 240 to 420—for the next five years.

UQAM showcases grads’ art in OOH campaign

March 18, 2015

Seven visual artists who graduated from the Université du Québec à Montréal (UQAM) have designed new works to help promote their alma mater in an ongoing out-of-home (OOH) advertising campaign.

Astral plans 40 4K digital TTC shelters

October 30, 2014

Astral Out-of-Home announced it will deploy 40 digital signs at Toronto Transit Commission (TTC) shelters by December. The network will reportedly be Canada’s first to display advertising campaigns in ‘4K’ ultra-high-definition (UHD) resolution.

Kingston renews transit ad contract

September 18, 2014

Lamar Advertising has renewed its transit advertising agreement with the city of Kingston, Ont., for an additional five-year term, which will allow it to place graphics on local buses through December 31, 2019.

OOH and mobile ad integration drives consumer action

June 18, 2014

The Out-of-Home Marketing Association of Canada (OMAC) has shared new findings from ComScore’s MobiLens audience analytics study that show many mobile device users take action after seeing out-of-home (OOH) ads.

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Transit ads

Best OOH campaigns for CPGs honoured

Kelowna transit ad contract extended

Bixi Montreal expands OOH advertising

UQAM showcases grads’ art in OOH campaign

Astral plans 40 4K digital TTC shelters

Kingston renews transit ad contract

OOH and mobile ad integration drives consumer action

2014 Freightliner M2-106 + Elliott L60R Crane

Popular Articles

Read the Latest Issue

Transit ads

Best OOH campaigns for CPGs honoured

Kelowna transit ad contract extended

Bixi Montreal expands OOH advertising

UQAM showcases grads’ art in OOH campaign

Astral plans 40 4K digital TTC shelters

Kingston renews transit ad contract

OOH and mobile ad integration drives consumer action

2014 Freightliner M2-106 + Elliott L60R Crane

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