Out-of-Home (OOH) Advertising

OOH ads reach vast majority of Canadian consumers

September 7, 2017

Approximately 96 per cent of Canadian consumers notice out-of-home (OOH) advertising and 78 per cent pay attention to it, according to the OOH Marketing Association of Canada’s (OMAC’s) 2017 BrandSpark Shopper Study.

Canadian OOH companies audited for data accuracy

August 30, 2017

The Canadian Out-of-Home Measurement Bureau (COMB) has completed its 2017 audit of out-of-home (OOH) advertising firms. For the third year in a row, the results show the companies are delivering data that is nearly 100 per cent accurate.

Signs provide samples for sensitive skin

August 23, 2017

La Roche-Posay, a division of L’Oreal Canada, recently used Zoom Media Group’s out-of-home (OOH) advertising faces in fitness clubs in and near Vancouver and Toronto to both promote and provide samples of its Lipikar body lotion.

OOH ads synchronize well with consumer purchases

August 17, 2017

Almost two-thirds of consumers’ purchases are made within the same half hour as their exposure to out-of-home (OOH) advertising, according to the latest TouchPonts study shared by the OOH Marketing Association of Canada (OMAC).

New hires ‘fit’ for OOH ad sales

August 15, 2017

Out-of-home (OOH) advertising firm Zoom Media’s active lifestyle marketing business has welcomed Charles-André Vidal to its Montreal office as national account director and Brenda Gajales to its Toronto office as client services co-ordinator.

Personalization helps OOH ads win Iris Awards

July 26, 2017

Two out-of-home (OOH) advertising campaigns for Kijiji Auto Search and Festival de Magie de Quebec are the second-quarter (Q2) winners of the Out-of-Home Marketing Association of Canada’s (OMAC’s) Iris Awards.

Ottawa OOH promotes We Day Canada

July 17, 2017

Out-of-home (OOH) advertising firm Pattison Outdoor and its digital signage division, Onestop, supported this year’s We Day Canada in Ottawa with ads on buses, digital billboards and screens in office towers and residential buildings.

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Out-of-Home (OOH) Advertising

OOH ads reach vast majority of Canadian consumers

Canadian OOH companies audited for data accuracy

Signs provide samples for sensitive skin

OOH ads synchronize well with consumer purchases

New hires ‘fit’ for OOH ad sales

Personalization helps OOH ads win Iris Awards

Ottawa OOH promotes We Day Canada

2 tons press

Popular Articles

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Out-of-Home (OOH) Advertising

OOH ads reach vast majority of Canadian consumers

Canadian OOH companies audited for data accuracy

Signs provide samples for sensitive skin

OOH ads synchronize well with consumer purchases

New hires ‘fit’ for OOH ad sales

Personalization helps OOH ads win Iris Awards

Ottawa OOH promotes We Day Canada

2 tons press

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