Out-of-Home (OOH) Advertising

The poster for DPAA Canada with Barry Frey in the background.

DPAA Canada Summit to explore trends shaping OOH

June 2, 2026

The June 17 event in Toronto will bring together industry leaders from across Canada to discuss digital out-of-home (DOOH), retail media, and programmatic advertising. See which brand, agency, and marketing leaders are set to take the stage.

Corner view of a multi-story store with pink exterior lighting and "GARAGE" signs, displaying clothing in large glass windows at dusk.

The reinvention of digital signage in 2026

May 27, 2026

Digital signage is maturing in Canada, making the focus shift from specs to reliability and scalability. This in-depth article explores how evolving technologies are redefining LED as intelligent, resilient infrastructure.

OOH gets smarter with PATTISON’s new data tool

May 24, 2026

Using 20 billion data points, PATTISON Outdoor’s PULSE platform sharpens transit and airport OOH planning with precise audience insights. Discover more.

An illuminated bus shelter with a blank advertising panel on a city street at night.

Has the line between signmaking and reputation management blurred?

May 23, 2026

Signage can quickly shift from asset to liability when context changes. Learn how proactive monitoring and smarter planning can prevent brand messaging from becoming reputational “ground clutter.”

Large city billboard featuring colourful Skittles and IKEA advertisements on a modern skyscraper surrounded by reflective glass buildings under a cloudy blue sky.

A new IKEA campaign spotlights the power of OOH

May 11, 2026

From transit shelters to high-traffic urban spaces in Ontario and Quebec, pantry staples are reimagined as bold visual stories, turning everyday organization into a public, attention-grabbing design moment. Learn more.

Highway scene with three cars passing by a billboard promoting Brown Bear Woman Events showcasing Indigenous history and culture.

New Calgary digital billboards mix ads and community messaging

May 6, 2026

Calgary’s new Tsuut’ina Trail corridor billboards mark an advancement in DOOH—where advertising reach and public-interest messaging align. Discover how an Indigenous partnership with Astral Out-of-Home and collaborators brought the project to life.

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Out-of-Home (OOH) Advertising

A new era: Agentic AI fully executes OOH campaign

DPAA Canada Summit to explore trends shaping OOH

The reinvention of digital signage in 2026

OOH gets smarter with PATTISON’s new data tool

Has the line between signmaking and reputation management blurred?

A new IKEA campaign spotlights the power of OOH

New Calgary digital billboards mix ads and community messaging

Sign Shop Supplies

Popular Articles

Read the Latest Issue

Out-of-Home (OOH) Advertising

A new era: Agentic AI fully executes OOH campaign

DPAA Canada Summit to explore trends shaping OOH

The reinvention of digital signage in 2026

OOH gets smarter with PATTISON’s new data tool

Has the line between signmaking and reputation management blurred?

A new IKEA campaign spotlights the power of OOH

New Calgary digital billboards mix ads and community messaging

Sign Shop Supplies

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