PATTISON Outdoor’s new planning platform allows advertisers to harness industry-leading data to create more strategic, data-backed transit and airport campaigns.

The platform, called PULSE by PATTISON, uses 20 billion data points from data partners and open sources. It was built in partnership with Vieta Technologies.

“The introduction of PULSE marks a major step forward in out-of-home (OOH) data and analytics. Designed to enhance planning precision and accountability, the new offering provides advertisers with more strategic, data-backed recommendations that align OOH investments with broader marketing objectives,” says Mary Ventresca, chief marketing officer at PATTISON Outdoor.

The PULSE Transit tool will allow brands to identify the best transit system to reach their target audience. PULSE Airport combines airline ticket data with detailed demographics and behavioural data to give a robust picture of how people travel and who they are.

PATTISON says its breakthroughs in data and analytics are building strategic advantages for the OOH industry.