Billboards

OOH Advertising: Innovation along the path to purchase

December 8, 2016

Recent studies show out-of-home (OOH) advertising outperforms other paid media in reaching Canadian consumers along their ‘path to purchase.’ And as the public becomes increasingly connected to their smartphones and related technologies, there is a growing opportunity for synergy between OOH and mobile media.

OOH network expands along Montreal’s North Shore

November 25, 2016

Out-of-home (OOH) advertising firm Outfront Media Canada has been awarded a long-term contract with the city of Saint-Jérôme, Que., a northern suburb of Montreal, where it will place and operate both static and digital signage.

CTO brings TV experience to DOOH

November 1, 2016

Out-of-home (OOH) advertising firm Outfront Media, which operates billboards, transit posters and digital displays throughout Canada and the U.S., has hired Joel Melby as chief technology officer (CTO).

Wide-format Graphics: Printing photographic art for Luminato

October 27, 2016

Earlier this year, for the 10^th annual edition of Toronto’s Luminato festival of art and creativity, Beyond Digital Imaging (BDI) in Markham, Ont., printed and installed poster-size versions of photographer Scott McFarland’s series Trove: A View of Toronto in 50 of Its Treasures.

Toronto OOH ads get presidential treatment

October 5, 2016

Astral Out-of-Home, a division of Bell Media, transformed Toronto transit shelters and a billboard with ‘special execution’ additions to promote CTV’s Sept. 21 premiere of the TV series Designated Survivor, starring Canadian actor Kiefer Sutherland.

OOH grows in influence and revenue

July 7, 2016

The out-of-home (OOH) advertising industry is experiencing trends of growth in both revenue and influence on consumers, according to new research shared by the Out-of-Home Marketing Association of Canada (OMAC).

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Billboards

DOOH campaign shares selfies on billboards around the world

OOH Advertising: Innovation along the path to purchase

OOH network expands along Montreal’s North Shore

CTO brings TV experience to DOOH

Wide-format Graphics: Printing photographic art for Luminato

Toronto OOH ads get presidential treatment

OOH grows in influence and revenue

2014 Freightliner M2-106 + Elliott L60R Crane

Popular Articles

Read the Latest Issue

Billboards

DOOH campaign shares selfies on billboards around the world

OOH Advertising: Innovation along the path to purchase

OOH network expands along Montreal’s North Shore

CTO brings TV experience to DOOH

Wide-format Graphics: Printing photographic art for Luminato

Toronto OOH ads get presidential treatment

OOH grows in influence and revenue

2014 Freightliner M2-106 + Elliott L60R Crane

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