News

Brand marketers underuse OOH, study suggests

April 18, 2018

Marketers of successful brands allocate an average of only 13 per cent of their budgets to out-of-home (OOH) advertising, according to a new report from the World Advertising Research Centre (WARC), despite the lower cost compared to other paid media.

World’s largest digitally printed mural planned for Toronto overpass

April 18, 2018

Ontario transport agency Metrolinx has commissioned artist Alex McLeod to create the world’s largest digitally printed mural, which will decorate the noise barriers for its Davenport Diamond Gateway, a new commuter rail overpass structure planned for Toronto’s west end.

Designed for Flexibility: A Modular Acrylic Display for Retail Environments

Business development managers work with AV integrators

April 17, 2018

Middle Atlantic Products, which manufactures display mounts, enclosures and accessories for digital signage networks and other commercial audiovisual (AV) applications, has hired Gordon Wason and Douglas Robertson as business development managers.

FastSigns of Newmarket donates graphics for hospice fundraiser

April 17, 2018

As part of its ‘signs of support’ program, a FastSigns International franchise in Newmarket, Ont., recently helped the local Margaret Bahen Hospice by donating signs and graphics for a fundraising event.

ISA’s Sign Expo sets new records

April 16, 2018

The International Sign Association’s (ISA’s) 2018 International Sign Expo closed last month with attendance topping 20,387, making it the largest such event to be held in Orlando, Fla. It also featured the industry association’s largest-ever trade show floor.

Toronto DOOH campaign detects beards

April 16, 2018

Branded Cities recently ran a digital out-of-home (DOOH) advertising campaign for Just For Men beard care products at Toronto’s Union Station, integrating facial-hair-recognition camera technology from Big Digital into an interactive display.

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News

Brand marketers underuse OOH, study suggests

World’s largest digitally printed mural planned for Toronto overpass

Designed for Flexibility: A Modular Acrylic Display for Retail Environments

Business development managers work with AV integrators

FastSigns of Newmarket donates graphics for hospice fundraiser

ISA’s Sign Expo sets new records

Toronto DOOH campaign detects beards

GCC AFR-24S Finisher - CALL 4 PRICE

Popular Articles

Read the Latest Issue

News

Brand marketers underuse OOH, study suggests

World’s largest digitally printed mural planned for Toronto overpass

Designed for Flexibility: A Modular Acrylic Display for Retail Environments

Business development managers work with AV integrators

FastSigns of Newmarket donates graphics for hospice fundraiser

ISA’s Sign Expo sets new records

Toronto DOOH campaign detects beards

GCC AFR-24S Finisher - CALL 4 PRICE

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