Augmenting OOH reality? There’s an app for that

Montreal-based Astral Media has teamed up with Ad-Dispatch in Dartmouth, N.S., to develop and launch what they call the first universal augmented reality (AR) app for out-of-home (OOH) advertisers across Canada. Astral Out-of-Home introduced the free app, dubbed Iris AR, with the unveiling of a new ad campaign for Drambuie liqueur on August 20. With…

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SGIA Expo graphics go green

Printable media manufacturer ConVerd has signed on as the official substrate provider for the 2012 Specialty Graphic Imaging Association (SGIA) Expo, which will be held from October 18-20, 2012 in Las Vegas, Nev. All of the show’s aisle signs and meter boards will be printed on 6-mm (0.2-in.) thick ConVerd Board, which is designed as…

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Capacity for opacity

Ultraflex Systems has introduced its 397-g (14-oz) DSS Pro Blockout material for opaque hanging banners, trade show graphics, point-of-purchase (POP) displays, banner stands and event graphics.

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ROM augments reality for dinosaur exhibit

Toronto’s Royal Ontario Museum (ROM) is using augmented reality (AR) technology with a variety of signage to promote and present its newest exhibition, Ultimate Dinosaurs: Giants of Gondwana. The free ROM Ultimate Dinosaurs app, developed for Apple’s iPhone and iPad, layers special AR content over real-world environments, adding three-dimensional (3-D) visuals to transit shelter ads…

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NXT in line

The new NXT series of computer numerical control (CNC) routers from Hendrick offers heavy-duty steel construction for rigidity and stability.

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Start out big

The Anapurna M2540 FB from Agfa Graphics is an entry-level ultraviolet-curing (UV-curing) flatbed inkjet printer designed to accommodate the growing market need for graphics on rigid substrates, from signs and displays to architectural and interior décor.

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Digital signage showcased at Canada 3.0

Some of the latest interactive display technologies were recently featured during the Canadian Digital Media Network’s (CDMN’s) fourth annual ‘Canada 3.0’ forum in Stratford, Ont., which connected businesses, academia and government to promote competitiveness and job creation.

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