The key to successfully and safely delivering integrated brand experiences in the post-pandemic world lies in the skillful and strategic use of creativity and technology to connect, captivate, and convert.
Although demand has temporarily fallen from previous highs in some areas, the manufacturing and production capabilities of the industry’s sectors remain steady despite the challenges, with planning and development activities there largely continuing in readiness for post-pandemic recovery.
In the redefined world of unified communications and the Internet of Things (IoT), one development has become very clear: the lines between digital signage and audiovisual (AV) applications have blurred.
Consumers are spending more and more time out of their homes working, shopping, and playing. According to the Outdoor Advertising Association of America (OAAA), as much as 70 per cent of their waking hours are spent away from home.
Even with the recent uncertainty of trade relations with the U.S., it has not impacted the Canadian economy as one may have expected. In fact, consumer spending and business investment remains optimistic for the remainder of 2018.
The sign, graphics and visual communications industry is enjoying solid growth, thanks to a strong global economy and the availability of new products, according to the International Sign Association’s (ISA’s) most recent quarterly economic report.