The cost of digital signs has continued to drop in recent years, making them increasingly accessible to retailers and institutions, but they are still an enormous commitment in money and time to install and manage. Before developing a digital sign strategy, it is important to understand the return on investment (ROI).
Ongoing market changes and new developments in material science have forever changed the technology landscape. Many new avenues for revenue are surfacing as providers look to take advantage of innovations and leverage existing investments.
Streaming services comprised 45 per cent of non-linear ad views in the first half of this year, according to a FreeWheel report. Additionally, fueled by buyers seeking flexibility, programmatic also emerged as a main theme during this year’s upfronts.
The key to successfully and safely delivering integrated brand experiences in the post-pandemic world lies in the skillful and strategic use of creativity and technology to connect, captivate, and convert.
Although demand has temporarily fallen from previous highs in some areas, the manufacturing and production capabilities of the industry’s sectors remain steady despite the challenges, with planning and development activities there largely continuing in readiness for post-pandemic recovery.
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