OOH Advertising: Competing in a connected world

In 2016, online media accounted for 47 per cent of all Canadian advertising revenues. Most other paid media have experienced a decline in their ad revenues due to the overall shift toward online spending. One notable exception, however, is out-of-home (OOH) advertising, which has continued to experience at least modest growth year-over-year.

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Digital Signage: Seven common pitfalls to avoid

The overall medium of digital signage can be thought of as an ‘ecosystem,’ with multiple key elements that interact with each other, from hardware and connectivity to software and content. It is important from the start to identify these elements and make a detailed plan, so as to avoid making the following common mistakes that can cost time and money.

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Wayfinding: Developing inclusive washroom signage

In response to recent Canadian legislation and social discussions addressing instances of exclusion encountered by sexual-minority individuals who do not conform to conventional gender norms, Toronto-based environmental graphic design (EGD) firm Entro Communications has assisted the Canadian Standards Association (CSA) Group in developing a new standard for appropriate signage for ‘universal’ washrooms in health-care facilities.

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