DOOH advertising

DTS moves from Toronto to Niagara Falls

August 2, 2016

This year, the Digital Trends Showcase (DTS)—which uses real-world branded content to demonstrate new opportunities in digital out-of-home (DOOH) advertising—will for the first time be held in Niagara Falls, Ont.

OOH grows in influence and revenue

July 7, 2016

The out-of-home (OOH) advertising industry is experiencing trends of growth in both revenue and influence on consumers, according to new research shared by the Out-of-Home Marketing Association of Canada (OMAC).

Canadian OOH firm announces new president

June 29, 2016

Bell Media has appointed Karine Moses president of Astral Out of Home. She will begin on July 4, based in Montreal, and succeeds Luc Quétel, who has decided to pursue new business and personal opportunities.

Elevator digital signs trade networks

June 20, 2016

Pattison Onestop, the digital out-of-home (DOOH) division of Pattison Outdoor Advertising, is expanding its network of digital signs in elevators to 13 properties managed by Great West Life (GWL) Realty Advisors in Vancouver, Calgary and Toronto.

Canadian DOOH network supports Pride Toronto

June 15, 2016

Out-of-home (OOH) advertising firm Cieslok Media has partnered with not-for-profit organization Pride Toronto to increase awareness of Canada’s first-ever Pride Month—which began on June 1—through its digital OOH (DOOH) boards.

2016 Carte Blanche winners announced

May 31, 2016

Astral Out of Home has announced the Western Canada, Toronto and Montreal winners of its seventh annual Carte Blanche for Creatives out-of-home (OOH) advertising contest, which saw a record number of entries.

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DOOH advertising