Canada Goose recently opened an interactive retail concept store in Toronto.
Located in Cadillac Fairview (CF) Sherway Gardens, “The Journey” provides a luxury shopping experience with a guided, fully interactive, and experiential environment, where guests are immersed in the spirit of the outdoors. Further, the concept invites guests to explore the power of the brand’s performance luxury apparel through inspiring digital content, product displays, and its award-winning Cold Room.
Some of the project’s offerings include:
- The experience begins as guests step through a two-storey glacier facade, which is a glimpse of what’s to come. Once inside, clients walk through the crevasse where they hear the sound of ice cracking beneath their feet, inviting them to leave the outside world behind.
- 18.2-m (60-ft) wide curved displays project bespoke ‘4K’ content, which places customers in the heart of nature and on a journey through sweeping landscapes, which change seasonally.
- In the Gear Room, guests are outfitted by the company’s brand ambassadors with jackets to wear in the Cold Room where they are digitally transported to the Arctic. With the temperature set at -12 C (10.4 F), guests are surrounded by floor-to-ceiling Arctic landscapes and real snow.
- The experience offers two original films, which change seasonally and are narrated by goose people—four-time Yukon Quest and Iditarod champion, Lance Mackey, and Indigenous activist and artist, Sarain Fox.
“In retail, experience is everything—and trying on a Canada Goose jacket for the first time is a powerful moment,” said the company’s president and CEO, Dani Reiss. “This new store amplifies that moment by creating an environment that digitally and physically transports people into the Arctic in innovative, surprising, and inspiring ways.”