Broadsign and Mirakl Ads have announced a strategic partnership to integrate online retail media with in-store digital advertising, giving retailers and advertisers a single platform to plan, activate, and measure campaigns across both channels.

Announced during the Cannes Lions International Festival of Creativity, the partnership will combine Mirakl Ads’ retail media solution for e-commerce and digital marketplaces with Broadsign’s platform for managing in-store digital screens.

The integration will simplify omnichannel retail media by allowing advertisers to manage online and in-store campaigns through one campaign brief and a single point of contact. Retailers will also be able to monetize in-store digital signage alongside their existing online advertising inventory while maintaining control over their data, inventory, pricing, and customer experience.

Campaign reporting will provide advertisers with a consolidated view of performance across digital and physical channels.

According to Broadsign, the partnership addresses the growing demand for retail media solutions that reflect how consumers research products online before making purchases in-store.

The companies are developing the integration in phases. The companies will have an initial launch in the third quarter of 2026, with beta testing already underway.

Broadsign said its platform will manage the delivery of in-store content, while Mirakl Ads will continue to power retailers’ retail media networks.