The Canadian Printing Industries Association (CPIA) will host a webinar on July 8, 2026, exploring business development and diversification strategies for print companies navigating changing market conditions.

Sponsored by Connecting for Results, Business Development and Diversification in Today’s Print Market will run from 11 a.m. to 12:30 p.m. PT (2 p.m. to 3:30 p.m. ET).

The session will focus on practical approaches printers are using to strengthen revenue streams, expand service offerings, and maintain competitiveness during slower periods of activity. Topics will include diversification, value-added services, adjacent market opportunities, AI-assisted sales tools, and customer retention strategies.

According to CPIA, the discussion will examine how print businesses are adapting to economic pressures and evolving customer expectations while seeking opportunities beyond traditional print services.

Bob Dale of Connecting for Results will moderate the discussion. Panelists include Chris White, business consultant at Connecting for Results; Rebecca Chan and Josh Ramsbottom, senior business advisors with Business Development Canada; Bill Farquharson, founder of SalesVault; and Joanne Gore, president and chief strategist of Joanne Gore Communications.

Registration is available through Zoom, and additional event information can be found on LinkedIn.