PATTISON Outdoor has expanded its Quebec out-of-home (OOH) offering with the launch of train wrap advertising on the Réseau Express Métropolitain (REM), introducing its first exterior advertising format on the automated light rail system.

The REM connects downtown Montreal with the South Shore, West Island, and North Shore through 64 km (40 mi) of track and frequent service. PATTISON said the network provides advertisers access to a high-volume commuter environment across Greater Montreal.

The new format uses full exterior train wraps featuring eight 4.5 m x 2.4 m (15 ft x 8 ft) murals per train, with four panels on each side. The company said the configuration will help deliver 360-degree visibility at street level for pedestrians, cyclists, motorists, and transit users along key corridors.

The company described the launch as the introduction of a new generation of transit advertising on the REM. “We are excited to introduce this new out-of-home advertising opportunity across the REM network,” said Dominic Loporcaro, vice president and general manager, Eastern Region, PATTISON Outdoor. “The Double-Sided Quadruple Mural is a high-impact format designed to help brands maximize their reach and stand out in Montreal’s evolving urban landscape.”

The new inventory is available to local and national advertisers seeking to increase visibility across one of North America’s newest transit systems.