Alberta monument to spread awareness of cheesy new word

Cheetos recently unveiled a new statue in Cheadle, Alta., to educate Canadians on the newly coined term for their orange cheese dust. Photo courtesy PepsiCo Foods Canada

Cheetos recently unveiled a new statue in Cheadle, Alta., to educate Canadians on the newly coined term for their orange cheese dust. Photo courtesy PepsiCo Foods Canada

Cheetos recently unveiled a new statue in Cheadle, Alta., to educate Canadians on the newly coined term for their orange cheese dust.

Standing nearly 5.1 m (17 ft) tall, the monument depicts a hand holding a Cheetos Puffs snack, its fingers covered in an orange powdery residue. Known as the Cheetle Hand Statue, it was designed to spread awareness of “Cheetle,” the official term for the cheesy dust that sticks to one’s fingers while eating Cheetos.

The Alberta hamlet was chosen as the location for the statue based on its similar name.

“Cheadle is proud to be home to the Cheetle Hand Statue,” says James Gosteli, president of the Cheadle Community Club. “While our residents will be the first to see the unique monument, we can’t wait for the rest of Canada to see it for themselves.”

Located at 400 Railway Ave. in central Cheadle, the Cheetle Hand Statue will be on display until Nov. 4.

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