5 things to know
Here’s your quick morning update on news in the sign industry:
1. TDH Experiential Fabricators of Surrey, B.C., has recreated the iconic neon rooster sign for Sai Woo, a restaurant in Vancouver’s Chinatown. It joins other historic landmarks that have returned to East Pender.
2. Last month, PNH Solutions of Dorval, Que., returned as the print service provider (PSP) for all signage for the Honda Indy, Toronto’s annual three-day street race, which attracted more than 40,000 spectators.
3. Almost two-thirds of consumers’ purchases are made within the same half hour as their exposure to out-of-home (OOH) advertising, according to the latest TouchPoints study shared by the OOH Marketing Association of Canada (OMAC).
4. 10net, a digital signage company based in North Vancouver, has installed a custom-engineered kiosk at the BC Ferries terminal on British Columbia’s Salt Spring Island to help communicate real-time information to travellers.
5. When M&M Meat Shops rebranded as M&M Food Market, it implemented a ‘self-serve’ shopping model, such that wayfinding graphics became important elements of the retailer’s interior decor for the first time.
