2600 outdoor displays to enhance Tim Hortons’ drive-thru experience by the end of 2021

Samsung Electronics Canada has partnered with Tim Hortons to install its outdoor digital signage technology at the restaurant’s drive-thru locations across Canada.

Samsung Electronics Canada has partnered with Tim Hortons to install its outdoor digital signage technology at the restaurant’s drive-thru locations across Canada.

Samsung Electronics Canada has partnered with Tim Hortons to install its outdoor digital signage technology at the restaurant’s drive-thru locations across Canada.

The brand has already completed installations at roughly 1300 Tim Hortons drive-thru locations as of 2020, and has plans for a total of approximately 2600 locations modernized with new outdoor digital signage technology by the end of the year.

“Increased digital signage adoption at drive-thru areas reflects a commitment among today’s quick-service restaurants to provide an improved customer experience,” said Mary Peterson, vice-president of IT and enterprise solutions at Samsung Electronics Canada. “We’re proud to partner with Tim Hortons to provide innovative outdoor digital signage at even more of its locations this year, maximizing customer engagement through product durability, flexibility, and 24-7 performance.”

These fully integrated, self-contained outdoor displays feature an IP56 certification for use in a variety of weather conditions. The product is equipped for outdoor placements and features an innovative cooling system, eliminating the need for a supplemental heating or air conditioning unit. Additionally, the technology provides advanced display protection through 5-mm (0.19-in.) tempered Magic Glass, which is certified durable through IK10-certification (a European-strength test).

“The Tim Hortons drive-thru network is the largest in the country and offers Canadians a contactless, quick way to grab their favourite coffee and food on the go,” said Tim Hortons’ vice-president of restaurant technology, Chris Main. “Samsung’s technology is playing an important part in our vision to enhance the guest experience, and we’re excited to be installing these outdoor digital menu boards.”

Technology enclosures specialist Melitron Corp. designed and manufactured the outdoor digital signage and menu boards, including the integration of Samsung’s display technology.

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