COMMB, Canadian Out-of-Home Marketing and Measurement Bureau has welcomed Vistar Media to its newly created programmatic/re-marketer membership category. Vistar Media will be among the first programmatic members to leverage COMMB’s publisher member data, engaging councils, and marketing services.
“We believe Vistar Media will be an exceptional partner in bringing automated, data-driven solutions for buying digital OOH to the broader community of COMMB’s members,” said Amanda Dorenberg, COMMB President. “COMMB aims to bridge the gap between marketers and media owners, and to help advertisers deepen personalization and brand storytelling at a massive scale through DOOH experiences. We are confident that this new collaboration with the programmatic experts at Vistar Media will accomplish just that.”
Founded in 2012 by leaders in the digital advertising space, Vistar Media successfully employs the intelligence and efficiency of programmatic technology to create impactful digital out-of-home advertising for marketers and media owners.
“With access to COMMB’s independent, in-depth measurement of OOH audience data and industry-vetted marketing initiatives, Vistar Media is well positioned to execute programmatic campaigns and enhance the buying, selling and management of digital OOH,” said Scott Mitchell, Managing Director, Canada at Vistar Media. “We are thrilled to have the opportunity to strengthen accountability and credibility with clients by using industry-approved audience circulation and impression data and to collaborate with the buy-side and sell-side on standardization initiatives in the Canadian market. This membership will undoubtedly lead to improved outcomes for our team at Vistar Media, as well as the marketers and media owners we serve.”