El Pollo Loco Inc., has completed its dynamic new mural in Los Angeles.
The project, located in the brand’s first restaurant, is dedicated to local Latino artist Juan Hector Ponce. The artist was inspired to share Hispanic history throughout the city with a powerful visual of a woman depicting her culture through dance.
“More than 81 per cent of our workforce at El Pollo Loco is Hispanic, which is why we’re passionate about celebrating and preserving our Mexican-American roots in the diverse communities we serve,” said the company’s president and CEO, Bernard Acoca. “We are excited to continue this connection through original artwork on our restaurants. We also look forward to unveiling our next project in early 2020.”
The mural follows the restaurant’s recent tribute to its Hispanic heritage and local roots, where the brand revived a series of lost wallcoverings with augmented reality (AR) filters during Hispanic Heritage Month. The company has a long history of supporting community installations.