With hundreds of Toronto restaurants and bars reduced to takeout and delivery menus while being impacted by COVID-19, a Toronto media company is proactively pushing for the survival of small local businesses.
MaxTV Media, a Canadian provider of condo-based digital notice boards, is offering restaurants and bars across Ontario access to free advertising on their network of 1700 digital screens. In addition, 100 new screens are being donated free of charge directly to Ontario condo management companies for the duration of the COVID-19 pandemic. These digital notice boards will support emergency communications between condo management and residents. Further, the notice boards can be remotely accessed so condo management can safely update residents while working from home and cannot access the building.
With the free advertising, restaurants can target local residents with special offers and incentives to mitigate business losses during this difficult time.
“COVID-19 is an unexpected, worst-case scenario for Ontario businesses. Many restaurants may have been struggling before the crisis, but now they are being forced to lay off staff and close their doors for everything but delivery and pickup to be responsible business owners,” said Erik Kehat, CEO of MaxTV Media. “Spending on new marketing campaigns is simply not an option for these businesses right now. We wanted to step up and help them reach local customers in a new way to keep sales coming in.”
Any small business interested in the free-targeted advertising offer can connect with MaxTV Media by emailing email@example.com. Any condo management or board of directors interested in a free digital notice board screen for their property can connect with Kehat at firstname.lastname@example.org.