This summer, the Pan Am/Parapan Am Games will take place in Toronto and other parts of Southern Ontario, marking Canada’s largest international multi-sport event to date. Approximately twice the size of Vancouver’s 2010 Winter Olympic Games, the event has involved years of planning and millions of dollars in new investment.
Out-of-home (OOH) advertising firm Outfront Media Canada has unveiled two 4.3 x 14.6-m (14 x 48-ft) digital billboards on the exterior of Toronto’s Yonge Eglinton Centre (YEC), where they reportedly will be seen by more than 125,000 pedestrians and drivers each day.
In a recent contest fuelled by social media, Samsung Electronics Canada featured participants lining up for the new Galaxy S6 smartphone on a ground-level 24-m (80-ft) long digital sign in Toronto’s Yonge-Dundas Square, as well as a nearby video billboard.
Out-of-home (OOH) advertising firm Clear Channel Outdoor Canada has expanded the sales team at its Toronto and Montreal offices with three new hires: Annalicia Iker, Martha Chomyn and Caroline Letellier.
Architectural fabrication firm Eventscape recently commissioned artist El Mac’s first Toronto mural for its facility adjacent to the Gardiner Expressway. Titled ‘To the Future,’ the 139-m2 (1,500-sf) piece depicts a face appearing to stare at traffic along the highway.
Montreal-based Astral Out-of-Home, a division of Bell Media, has expanded its out-of-home (OOH) advertising portfolio with the acquisition of Strategic Outdoor, which manages 28 mural spaces in Toronto.
Astral Out-of-Home announced it will deploy 40 digital signs at Toronto Transit Commission (TTC) shelters by December. The network will reportedly be Canada’s first to display advertising campaigns in ‘4K’ ultra-high-definition (UHD) resolution.
The sixth annual Digital Trends Showcase (DTS), which was held at Toronto’s Steam Whistle Brewery on October 7 and 8, showcased a range of digital signage and related ‘engagement scenarios’ by using a single brand, Adidas Golf, and a layout resembling a nine-hole golf course.