Out-of-home (OOH) advertising firm Clear Channel Outdoor Canada has expanded the sales team at its Toronto and Montreal offices with three new hires: Annalicia Iker, Martha Chomyn and Caroline Letellier.
Architectural fabrication firm Eventscape recently commissioned artist El Mac’s first Toronto mural for its facility adjacent to the Gardiner Expressway. Titled ‘To the Future,’ the 139-m2 (1,500-sf) piece depicts a face appearing to stare at traffic along the highway.
Montreal-based Astral Out-of-Home, a division of Bell Media, has expanded its out-of-home (OOH) advertising portfolio with the acquisition of Strategic Outdoor, which manages 28 mural spaces in Toronto.
Astral Out-of-Home announced it will deploy 40 digital signs at Toronto Transit Commission (TTC) shelters by December. The network will reportedly be Canada’s first to display advertising campaigns in ‘4K’ ultra-high-definition (UHD) resolution.
The sixth annual Digital Trends Showcase (DTS), which was held at Toronto’s Steam Whistle Brewery on October 7 and 8, showcased a range of digital signage and related ‘engagement scenarios’ by using a single brand, Adidas Golf, and a layout resembling a nine-hole golf course.