To promote the new series Supergirl, Global TV developed a digital projection stunt, whereby a ‘moving hologram’ of the title character appeared to fly throughout downtown Toronto, from October 20 to 23.
When is a sign not a sign? In the case of Speech Bubble, a new public art piece commissioned for a condominium tower in Toronto’s entertainment district, it’s when the format of a sign is used not to convey a direct message, but instead to display abstract images.
The Digital Signage Federation’s (DSF’s) Toronto regional council will host its first annual ‘digital scavenger hunt’ as part of a meet-and-greet business networking event at Yorkdale Shopping Centre on September 15.
Following the development of a comprehensive, multimodal travel strategy, Toronto’s municipal government recently launched a pilot wayfinding signage project in the city’s downtown core, focusing on the needs of pedestrians and transit passengers.
An illuminated public sculpture spelling out ‘Toronto’ at the city’s Nathan Phillips Square, which has proven popular during the Pan Am Games, will remain in place for the rest of the year and may travel to different locations in 2016.
On July 7, Toronto’s entertainment and financial districts’ Business Improvement Area (BIAs) unveiled a colourful mural as a shared esthetic improvement for a retaining wall at the intersection of University Avenue, Front Street and York Street.
Cineplex Digital Solutions (CDS) has unveiled the final phase of its ‘digital transformation’ of the concourse level of Toronto’s Scotia Plaza, including a high-resolution touch-interactive media wall.
The Royal Ontario Museum (ROM) launched its newest exhibition, Pompeii: In the Shadow of the Volcano, earlier this month with an outdoor video projection that transformed the Michael Lee-Chin Crystal into an erupting Mount Vesuvius.
This summer, the Pan Am/Parapan Am Games will take place in Toronto and other parts of Southern Ontario, marking Canada’s largest international multi-sport event to date. Approximately twice the size of Vancouver’s 2010 Winter Olympic Games, the event has involved years of planning and millions of dollars in new investment.
Out-of-home (OOH) advertising firm Outfront Media Canada has unveiled two 4.3 x 14.6-m (14 x 48-ft) digital billboards on the exterior of Toronto’s Yonge Eglinton Centre (YEC), where they reportedly will be seen by more than 125,000 pedestrians and drivers each day.