Tag: Rosanne Caron

OOH Advertising: Innovation along the path to purchase

December 8, 2016

Recent studies show out-of-home (OOH) advertising outperforms other paid media in reaching Canadian consumers along their ‘path to purchase.’ And as the public becomes increasingly connected to their smartphones and related technologies, there is a growing opportunity for synergy between OOH and mobile media.

OMAC and COMB president to be honoured

September 29, 2016

Rosanne Caron, president of the Out-of-Home Marketing Association of Canada (OMAC) and the Canadian Out-of-Home Measurement Bureau (COMB), will receive an industry merit award next month for her contributions to the advertising industry.

OOH outperforms other media in reaching consumers on path to purchase

September 22, 2016

Out-of-home (OOH) advertising outperforms other paid media in reaching consumers during their ‘path to purchase,’ according to a new study by TouchPoints Canada, achieving the highest rate for weekly exposure at 88 per cent.

OOH grows in influence and revenue

July 7, 2016

The out-of-home (OOH) advertising industry is experiencing trends of growth in both revenue and influence on consumers, according to new research shared by the Out-of-Home Marketing Association of Canada (OMAC).

Canadian OOH firms continue to contribute ad space

May 13, 2016

The Out-of-Home Marketing Association of Canada (OMAC) reports its members again donated more than $24 million worth of advertising space in 2015 to charities, not-for-profit organizations and community event organizers.

Canadian OOH continues to shine at Obies

May 5, 2016

Several Canadian out-of-home (OOH) ad campaigns were among those honoured last month when the Outdoor Advertising Association of America (OAAA) held its 74th annual Obie Awards ceremony.

COMB appoints research director

January 25, 2016

The Canadian Out-of-Home Measurement Bureau (COMB), which tracks and publishes audience circulation data for the out-of-home (OOH) advertising industry, has promoted Adrian Makurat to research director.

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Tag: Rosanne Caron

OOH Advertising: Innovation along the path to purchase

OMAC and COMB president to be honoured

OOH outperforms other media in reaching consumers on path to purchase

OOH grows in influence and revenue

Canadian OOH firms continue to contribute ad space

Canadian OOH continues to shine at Obies

COMB appoints research director

DIE SUBLIMATION PRINTER

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Tag: Rosanne Caron

OOH Advertising: Innovation along the path to purchase

OMAC and COMB president to be honoured

OOH outperforms other media in reaching consumers on path to purchase

OOH grows in influence and revenue

Canadian OOH firms continue to contribute ad space

Canadian OOH continues to shine at Obies

COMB appoints research director

DIE SUBLIMATION PRINTER

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Popular Articles

Read the Latest Issue