Tag: OMAC

OOH outperforms other media in reaching consumers on path to purchase

September 22, 2016

Out-of-home (OOH) advertising outperforms other paid media in reaching consumers during their ‘path to purchase,’ according to a new study by TouchPoints Canada, achieving the highest rate for weekly exposure at 88 per cent.

OOH grows in influence and revenue

July 7, 2016

The out-of-home (OOH) advertising industry is experiencing trends of growth in both revenue and influence on consumers, according to new research shared by the Out-of-Home Marketing Association of Canada (OMAC).

Canadian OOH firms continue to contribute ad space

May 13, 2016

The Out-of-Home Marketing Association of Canada (OMAC) reports its members again donated more than $24 million worth of advertising space in 2015 to charities, not-for-profit organizations and community event organizers.

OMAC members donate space to ‘name the pandas’ campaign

March 1, 2016

Last month, Out-of-Home Marketing Association of Canada (OMAC) member companies donated space in multiple out-of-home (OOH) ad formats to the Toronto Zoo’s campaign asking the public name its new panda cubs.

OOH Advertising: The importance of impactful visuals and simplicity

December 3, 2015

This is an exciting time for the out-of-home (OOH) advertising industry. For one thing, the world’s oldest advertising medium is still growing; revenue increased by 7.6 per cent in the period of January to July 2015 compared to the same period in 2014.

Back to Previous Stories 1 2 3 4 More Stories

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
JSESSIONID	session	The JSESSIONID cookie is used by New Relic to store a session identifier so that New Relic can monitor session counts for an application.
PHPSESSID	session	This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
wordpress_test_cookie	session	This cookie is used to check if the cookies are enabled on the users' browser.

Functional

Performance

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat	1 minute	This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites.
_gat_UA-	1 minute	A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
_fbp	3 months	This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
fr	3 months	Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
loc	never	AddThis sets this geolocation cookie to help understand the location of users who share the information.
OAGEO	session	OpenX sets this cookie to avoid the repeated display of the same ad.
OAID	1 year	Cookie set to record whether the user has opted out of the collection of information by the AdsWizz Service Cookies.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
CTK	5 years	This cookie determines which job advertisements the visitor is shown, and which are clicked on – this information is used to make the advertisements more relevant.
ctkgen	3 minutes	This cookie determines which job advertisements the visitor is shown, and which are clicked on – this information is used to make the advertisements more relevant.

Tag: OMAC

OMAC and COMB president to be honoured

OOH outperforms other media in reaching consumers on path to purchase

OOH grows in influence and revenue

Canadian OOH firms continue to contribute ad space

OMAC members donate space to ‘name the pandas’ campaign

OOH Advertising: The importance of impactful visuals and simplicity

2014 Freightliner M2-106 + Elliott L60R Crane

Popular Articles

Read the Latest Issue

Tag: OMAC

OMAC and COMB president to be honoured

OOH outperforms other media in reaching consumers on path to purchase

OOH grows in influence and revenue

Canadian OOH firms continue to contribute ad space

OMAC members donate space to ‘name the pandas’ campaign

OOH Advertising: The importance of impactful visuals and simplicity

2014 Freightliner M2-106 + Elliott L60R Crane

Sign up for our newsletter

Popular Articles

Read the Latest Issue