Tag: OMAC

OOH outperforms other media in reaching consumers on path to purchase

September 22, 2016

Out-of-home (OOH) advertising outperforms other paid media in reaching consumers during their ‘path to purchase,’ according to a new study by TouchPoints Canada, achieving the highest rate for weekly exposure at 88 per cent.

OOH grows in influence and revenue

July 7, 2016

The out-of-home (OOH) advertising industry is experiencing trends of growth in both revenue and influence on consumers, according to new research shared by the Out-of-Home Marketing Association of Canada (OMAC).

Canadian OOH firms continue to contribute ad space

May 13, 2016

The Out-of-Home Marketing Association of Canada (OMAC) reports its members again donated more than $24 million worth of advertising space in 2015 to charities, not-for-profit organizations and community event organizers.

OMAC members donate space to ‘name the pandas’ campaign

March 1, 2016

Last month, Out-of-Home Marketing Association of Canada (OMAC) member companies donated space in multiple out-of-home (OOH) ad formats to the Toronto Zoo’s campaign asking the public name its new panda cubs.

OOH Advertising: The importance of impactful visuals and simplicity

December 3, 2015

This is an exciting time for the out-of-home (OOH) advertising industry. For one thing, the world’s oldest advertising medium is still growing; revenue increased by 7.6 per cent in the period of January to July 2015 compared to the same period in 2014.

OMAC updates interactive OOH mapping tool

November 2, 2015

The Out-of-Home Marketing Association of Canada’s (OMAC’s) interactive mapping tool, which allows users to view multiple out-of-home (OOH) networks’ coverage in a single market, has been updated to include all of its members’ complete inventories.

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Tag: OMAC

Ikea and Pepsi OOH campaigns win Iris Awards

OOH outperforms other media in reaching consumers on path to purchase

OOH grows in influence and revenue

Canadian OOH firms continue to contribute ad space

OMAC members donate space to ‘name the pandas’ campaign

OOH Advertising: The importance of impactful visuals and simplicity

OMAC updates interactive OOH mapping tool

Heavy Duty Electric Stapler-OPEN BOX-Not used

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Tag: OMAC

Ikea and Pepsi OOH campaigns win Iris Awards

OOH outperforms other media in reaching consumers on path to purchase

OOH grows in influence and revenue

Canadian OOH firms continue to contribute ad space

OMAC members donate space to ‘name the pandas’ campaign

OOH Advertising: The importance of impactful visuals and simplicity

OMAC updates interactive OOH mapping tool

Heavy Duty Electric Stapler-OPEN BOX-Not used

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