Tag Archives: Marketing

Talon Outdoor joins COMMB, extending campaigns into Canada

Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has welcomed Talon Outdoor, a global out-of-home (OOH) full-service agency, as a member. Like all COMMB members, Talon Outdoor will receive exclusive access to COMMB data, platforms, tools, and member marketing services, proving valuable for Talon as a new out-of-home specialist agency in the Canadian landscape. Talon Outdoor…

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Broadsign continues expansion abroad with new executive

Out-of-home (OOH) marketing technology developer Broadsign welcomed OOH evangelist Savvas Tombouloglou to its team to help lead the company’s continued expansion abroad. Tombouloglou joins Broadsign with more than 20 years of industry expertise and longstanding relationships with key OOH players, which will serve him in his new role as account executive for Europe, Middle East,…

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PPDS names Alison Maxson as new senior marketing manager

PPDS, a global provider of Philips digital signage, direct view LED displays, and TV solutions, has announced Alison Maxson as its new senior marketing manager for North America. Maxson is a known and respected part of the audio/video (AV) community, bringing more than 17 years of B2B marketing experience to the North American team. Based…

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COMMB announces new board members

Canadian Out-of-Home Marketing and Measurement Bureau (COMMB), the national organization for the Canadian out-of-home industry, has announced the appointment of three new members to the board of directors. Marie-Christine Simard, Vice President of Media Activations for Cossette Media, Samantha Kelley, Vice President and Group Director for Touché!, and Riina Clydesdale, President of Kinetic Canada add…

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Social Media 101: How businesses can use these platforms successfully

The sign industry has an undeniable advantage when it comes to social sharing as its projects appeal to the masses and deliver quintessential content—not to mention installation videos, before and after project visuals, and so much more. Social media marketing also provides businesses with quantifiable data that can help shape their marketing and advertising efforts through (mostly free) analytics and digital insights that are readily available on all social platforms.

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