Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has welcomed Talon Outdoor, a global out-of-home (OOH) full-service agency, as a member. Like all COMMB members, Talon Outdoor will receive exclusive access to COMMB data, platforms, tools, and member marketing services, proving valuable for Talon as a new out-of-home specialist agency in the Canadian landscape. Talon Outdoor…
Lamar, Outfront Media, and Clear Channel are presenting at the World Out of Home Organization (WOO) Global Congress in Toronto which runs next month from May 25-27. Lamar’s CEO Sean Reilly will share their culture and history, its role in a rapidly changing media landscape, and the differences between the U.S. market and other international…
Out-of-home (OOH) marketing technology developer Broadsign welcomed OOH evangelist Savvas Tombouloglou to its team to help lead the company’s continued expansion abroad. Tombouloglou joins Broadsign with more than 20 years of industry expertise and longstanding relationships with key OOH players, which will serve him in his new role as account executive for Europe, Middle East,…
PPDS, a global provider of Philips digital signage, direct view LED displays, and TV solutions, has announced Alison Maxson as its new senior marketing manager for North America. Maxson is a known and respected part of the audio/video (AV) community, bringing more than 17 years of B2B marketing experience to the North American team. Based…
Canadian Out-of-Home Marketing and Measurement Bureau (COMMB), the national organization for the Canadian out-of-home industry, has announced the appointment of three new members to the board of directors. Marie-Christine Simard, Vice President of Media Activations for Cossette Media, Samantha Kelley, Vice President and Group Director for Touché!, and Riina Clydesdale, President of Kinetic Canada add…
Broadsign, an out-of-home (OOH) marketing platform developer, announced a joint effort with multiple digital signage companies to provide an end-to-end in-store digital marketing platform for multi-brand retailers.
Terence Davis, owner of Brantford, Ont.-based Elevated Signs, is a confident man, and backed by a team of skilled professionals, he decided to forge ahead this past March with the launch of his business, despite being in the clutches of a global pandemic.
Companies were ranked based on maintaining high operational standards and sales volumes throughout last year. Allegra Ottawa, owned by Walter McGinn, Simon Wood and Catharine Osadec, ranked #91 on the list in 2021.
The sign industry has an undeniable advantage when it comes to social sharing as its projects appeal to the masses and deliver quintessential content—not to mention installation videos, before and after project visuals, and so much more. Social media marketing also provides businesses with quantifiable data that can help shape their marketing and advertising efforts through (mostly free) analytics and digital insights that are readily available on all social platforms.
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