By Boris Kaminsky
One of the best ways for a business to spread awareness about its products or services—and get a higher return on investment—is to use a reliable method of advertisement. Whether the operation is large or small, it is necessary to make this the main focus.
However, getting noticed can sometimes be a challenge. Aside from typical advertising platforms such as television, radio, and social media, an important method for potential customers to remember a business is through the quality of its signage. Backlit LED signage is designed to help companies stand out from the crowd and offers a variety of advantages over alternative light sources. Here are five reasons shops should suggest backlit LED signage for businesses.
People are more attracted to signs that are shining bright and capturing their attention. This is why several businesses are opting for backlit LED signage. The best part about adding LEDs to a sign is the fact you are able to see it vividly all day, every day. Even motorists and passersby will likely notice the sign with ease. Additionally, whether it is humid, raining, snowing, or dark out, the light will still be visible—which will ultimately give a business the advantage over their competitors.
The quality of a business is reflected by how it chooses to represent itself. This is crucial to keep in mind when selecting signage. Although backlit LED signs tend to be more expensive, including them in their branding strategy will help companies show potential customers they care enough to want to be noticed, so they can achieve greater success.
LED lights last for approximately six years, compared to incandescent or fluorescent lamps. Since they are not powered by gas, they continuously maintain their illumination. While businesses may be paying more for LED lights initially, they will be saving money in the long term, instead of spending more to replace their lights or overall signage.
Environmentally friendly and cost-effective
Installing a quality sign is already expensive, but signage with lights is usually more costly to maintain. Not to mention, keeping it lit all day will result in higher energy bills. LED signs consume much less energy than other options, and do not contain any hazardous elements that can be unhealthy for the environment.
LED signs do not require as much maintenance as other types of signs. Since LED lights last longer and provide consistent illumination, it is very rare a business will have to replace the lights and the sign. They can also be wiped down freely, as they do not get too hot, making them much easier to clean.
Drawing customers and positive attention is one of the most important—and toughest—tasks when starting or re-imagining a business. Creating and installing backlit LED signs can help make brands memorable and serve as a beacon to keep people coming back.
Boris Kaminsky is vice-president of sales and marketing for Gregory Signs and Steel Art Signs, based in Richmond Hill, Ont.