Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has welcomed Talon Outdoor, a global out-of-home (OOH) full-service agency, as a member.
Like all COMMB members, Talon Outdoor will receive exclusive access to COMMB data, platforms, tools, and member marketing services, proving valuable for Talon as a new out-of-home specialist agency in the Canadian landscape.
Talon Outdoor has a history in the United Kingdom and established offices in key cities across America, Germany, Asia-Pacific, and the Middle East. In this new venture, Talon America, headquartered in New York City, will be extending certain campaigns from the United States into Canada.
“OOH as a brand marketing channel is experiencing tremendous growth. The medium is outpacing other channels in ad spending so far in 2022, as one of the most dynamic forms of advertising in large part due to its digitization and new targeting and measurement innovations,” said Jonathan Conway, COO, Talon America. “We look forward to joining COMMB and leveraging their extensive local market expertise and networking opportunities to further build and grow our presence in the Canadian marketplace.”