Tag Archives: global

Hivestack partners with Yahoo to expand digital media experience

Montreal-based marketing platform Hivestack and global web provider Yahoo have partnered to connect their technologies and enable programmatic digital-out-of-home (pDOOH) cross-channel media campaigns worldwide. Through the partnership, Yahoo’s omnichannel demand-side platform (DSP), will be integrated into Hivestack’s supply-side platform (SSP). This will allow Yahoo and its clients to access Hivestack’s premium global digital-out-of-home (DOOH) inventory…

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Vistar releases reach and frequency planning capabilities for DOOH

Vistar Media, a global provider of software for digital out-of-home (DOOH), has launched reach and frequency planning capabilities to inform media allocation pre-campaign, allowing buyers to adjust targeting and budget allocations in order to achieve their DOOH campaign goals. Reach and frequency metrics are now fully integrated as part of the Vistar demand-side platform (DSP)…

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General Formulations enhances new look with global rebrand

General Formulations, a manufacturer of print equipment, specialty inks, and a wide range of pressure-sensitive adhesive films, is sharpening its focus with a new global rebrand. The new brand includes two dashes with their historical colours whilst also signifying their two main product categories: GF Print Solutions and GF Cut Solutions.  GF Print Solutions encompasses…

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