General Formulations enhances new look with global rebrand

General Formulations, a manufacturer of print equipment, specialty inks, and a wide range of pressure-sensitive adhesive films, is sharpening its focus with a new global rebrand. Courtesy General Formulations

General Formulations, a manufacturer of print equipment, specialty inks, and a wide range of pressure-sensitive adhesive films, is sharpening its focus with a new global rebrand.

The new brand includes two dashes with their historical colours whilst also signifying their two main product categories: GF Print Solutions and GF Cut Solutions. 

GF Print Solutions encompasses all print engines, from their commercial offset and screen materials to options for wide format digital, and their new narrow format digital offerings for production print devices. These proven application solutions give continuity allowing cross-platform use of print products with the same film, adhesive, and liner.  

GF Cut Solutions include those materials designed for everything from high-speed plotters to sheet-fed craft cutters and is made up of materials like sign vinyl and paint mask films. As with GF Print Solutions, these are built for the end-use application and have the flexibility to be used across multiple cutter types. 

“It’s truly an exciting time for General Formulations,” stated Lisa Humrich, vice-president, marketing and product development. “We have been consistently living this message and mission for years, with an incredible team, and the widest range of solutions in the industry. It’s time to make it clear and get the word out with a new look and feel.”

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