Digital-out-of-home (DOOH) marketing technology developer Broadsign has partnered with DOOHX to launch a new programmatic DOOH training and certification program.
Sponsored by Broadsign, the program offers advertisers, media buying agencies, and media owners self-paced learning tracks, which feature a robust curriculum comprising video lectures, reviews, and quizzes that clarify the rapidly evolving worlds of DOOH and programmatic DOOH (pDOOH).
The first track pDOOH 101 is broken down into 10 modules, each featuring up to four separate sections. Every module begins with an overview, which is followed by a series of training videos. The module wraps up with a content review and assessment.
Participants who have finished and passed each track will receive additional ongoing support and resources via DOOHX’s Slack channel, which includes exclusive access to frequently asked questions, community discussion boards, and insight from real-world DOOH experts in the form of blog posts and podcasts.
Participants will receive a certificate of completion, a digital badge for use across social platforms, and a foundational understanding of the basics of pDOOH, including:
- How pDOOH works and the associated terminology;
- Key pDOOH players, challenges, and opportunities;
- Types of campaigns and planning;
- Creative executions and possibilities;
- Targeting, trigging, and data tactics; and
- Best buy-and-sell practices
In addition to pDOOH 101, DOOHX plans to launch a DOOH 101 certification program later this year. The program is designed for digital marketers and media buyers with a previous understanding of programmatic trading who are looking to expand their expertise into DOOH.
Additional coursework and certifications that dive deeper into advanced DOOH contexts are currently in development and anticipated to launch in 2022.