Tag: Advertising

Outdoor digital boards: Welcome to the evolution

June 10, 2022

It is hard to imagine it was 23 years ago that the very first outdoor digital board went up in Canada.

OAAA launches methodology creating framework for campaigns

June 1, 2022

The Out of Home Advertising Association of America (OAAA), the trade group representing the Out of Home (OOH) advertising industry, released a methodology for capturing mobile advertising IDs representing the audience exposed to Digital Moving Out-of-Home (DMOOH) media. The...

Digital indoor mapping: How technology is offering an immersive experience

May 3, 2022

As digital indoor mapping begins to catch up with its outdoor counterpart in terms of widespread usage, it is important businesses understand their wide variety of uses in addition to wayfinding and navigation.

PATTISON Outdoor adds Kamloops Airport to airport advertising portfolio

April 8, 2022

PATTISON Outdoor Advertising, a Canadian out-of-home provider, welcomed Kamloops Airport (YKA) to its airport advertising portfolio. The addition of Kamloops Airport brings the nationwide airport total to 16, with five of those in the province of British Columbia. Kamloops...

CineMedia’s tech platform released for moviegoers

April 8, 2022

National CineMedia has launched NCMx, a data-driven technology platform for moviegoers which provides data, insight, and an analytics platform to connect brands with audiences in theatres as well as on digital screens before and after attending movies, according to...

Stingray partners with Legar to measure effectiveness of audio advertising

March 7, 2022

Stingray, a music, media, and technology company, announced a partnership with Leger, a Canadian-owned market research and analytics firm, to measure the effectiveness of retail-based digital audio advertising in Canada. The Stingray Retail Media Network enables advertisers to reach...

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Tag: Advertising

Pattison partners with Vancouver airport to enhance traveller experience

Outdoor digital boards: Welcome to the evolution

OAAA launches methodology creating framework for campaigns

Digital indoor mapping: How technology is offering an immersive experience

PATTISON Outdoor adds Kamloops Airport to airport advertising portfolio

CineMedia’s tech platform released for moviegoers

Stingray partners with Legar to measure effectiveness of audio advertising

DIE SUBLIMATION PRINTER

Popular Articles

Read the Latest Issue

Tag: Advertising

Pattison partners with Vancouver airport to enhance traveller experience

Outdoor digital boards: Welcome to the evolution

OAAA launches methodology creating framework for campaigns

Digital indoor mapping: How technology is offering an immersive experience

PATTISON Outdoor adds Kamloops Airport to airport advertising portfolio

CineMedia’s tech platform released for moviegoers

Stingray partners with Legar to measure effectiveness of audio advertising

DIE SUBLIMATION PRINTER

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